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The Experience Economy, With a New Preface by the Authors: Competing for Customer Time, Attention, and Money by B. Joseph Pine II, James H. Gilmore

• The Experience Economy, With a New Preface by the Authors: Competing for Customer Time, Attention, and Money
• B. Joseph Pine II, James H. Gilmore
• Page: 368
• Format: pdf, ePub, mobi, fb2
• ISBN: 9781633697980
• Publisher: Harvard Business Review Press

The Experience Economy, With a New Preface by the Authors: Competing for Customer Time, Attention, and Money

Free books online download ebooks The Experience Economy, With a New Preface by the Authors: Competing for Customer Time, Attention, and Money (English literature) 9781633697980 by B. Joseph Pine II, James H. Gilmore

Time is limited. Attention is scarce. Are you engaging your customers? Apple Stores, Disney, LEGO, Starbucks. Do these names conjure up images of mere goods and services, or do they evoke something more--something visceral? Welcome to the Experience Economy, where businesses must form unique connections in order to secure their customers' affections--and ensure their own economic vitality. This seminal book on experience innovation by Joe Pine and Jim Gilmore explores how savvy companies excel by offering compelling experiences for their customers, resulting not only in increased customer allegiance but also in a more profitable bottom line. Translated into thirteen languages, The Experience Economy has become a must-read for leaders of enterprises large and small, for-profit and nonprofit, global and local. Now with a brand-new preface, Pine and Gilmore make an even stronger case for experiences as the critical link between a company and its customers in an increasingly distractible and time-starved world. Filled with detailed examples and actionable advice, The Experience Economy helps companies create personal, dramatic, and even transformative experiences, offering the script from which managers can generate value in ways aligned with a strong customer-centric strategy.

The Experience Economy, With a New Preface by the Authors
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The part of the Economy that has already been hit hard is precisely. the book “The Experience Economy: Competing for Customer Time, Attention, and Money” celebrated its 20th anniversary with a reprint with a new preface. In commenting on the anniversary, the two authors James H. Gilmore and B. Joseph Pine II stated  The Experience Economy, With a New Preface by the Authors
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